The very first step to flawless beauty is finding the right shade of foundation of your skin. We all have been through the heartbreaking moment when we go to a local shop to buy a new foundation only to get it home and then we find out that it’s so not your shade. Yes, You can blame the store lights too. Well, we are here to help you out after all face are complicated and the best way to smooth out all the imperfections is by picking the correct foundation.

SKIN INTENSITY
Your intensity of the skin depends on how light or dark it is. Yes, It can be medium too. Most likely, It would t be on the scale in between very light, light, light-medium, medium-dark, dark, very dark.
UNDERSTAND THE SKIN UNDERTONE
Before jumping to any foundation, its best to explore your skin, such as your skin undertone. While the surface of the skin changes due to various reasons such as exposure to sunlight, pollution or acne, your skin undertone always remains the same.
Therefore understanding your undertone will help you choose the right foundation color. Generally, there are three undertones:
● Cool, which indicates your skin is more blue, red or pink.
● Warm, which indicates your skin is yellow or peach.
● Neutral, which indicates the combination of both.
DETERMINE THE SKIN UNDERTONE
Yes, But How to find what’s your undertone? There are few tests which can use to determine the nature of your undertone, whether its warm, cool or neutral. There are various tests to check the same. The tests include assessing your hair color, eye color, which color suits you, how do you react to pollution and sun and the color of your veins.
● Cool Undertone: Naturally black, brown, blonde hair combined with ash, green, grey or blue eyes.
● Warm Undertone: Hazel brown, amber eyes combined with black, strawberry, auburn hair.
Silver jewelry will look best on you if you have a cool undertone and if you have warm undertone golden jewelry and accessories will suit you.
Also, people with cool undertones get easily burnt or turn pink in sun whereas warm undertone gets tanned in the sun.
Blue veins on inner wrist indicate cool whereas green veins indicate warm, bluish- green indicates neutral undertone.
FIND THE RIGHT FORMULA
Foundations come in various formulations, ranging from liquid, mousse, cream, liquid-cream, matte and powder. The most common mistake while choosing the foundation is choosing the incorrect formula.
● Choose a matte-finish or oil-free liquid or powder base formula if you have oily skin.
● Choose hydrating or moisture based foundation if you have dry skin.
● Choose powder foundation if you have combination skin.
● Choose a foundation with full or medium coverage. If you have fairly even complexion choose sheer coverage.
● It’s always advisable to buy foundation with SPF, as it will your skin from damaging from UVA and UVB rays.
Incolor Cosmetics provides various range of foundation for all skin types like Mousse Foundation, Exposed foundation, Base foundation, and Smooth foundation.
APPLY IT LIKE A PRO
Different formulas require different application techniques.
1.) BB Creams: Apply them on the skin with your fingers. Gently pat on the face. Donot rub.
2.)Powders: To keep it light, use a thick and fluffy brush to sweep powder up and down the T-area. Leave cheeks bare fora little spark. For full coverage pick a brush with dense bristles and swirl it all over.
3.)Sticks: Apply the foundation from the tube onto uneven spots and buff with a makeup sponge.
4.)Liquids, Mousse and Cream: Brushes and Sponges are the best. Choose flat top synthetic bristles. Move in a circular motion from the centre of the face , blending outwards.
Great! You are now all set to buy your Perfect Foundation Match!
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